Essays about: "Pink tax"
Found 2 essays containing the words Pink tax.
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1. The Pink Tax : An investigation of gender-based price discrimination in the Swedish market for personal hygiene products
University essay from Jönköping UniversityAbstract : This thesis aims to investigate the phenomenon popularly referred to as the pink tax, otherwise known as gender-based price discrimination in the Swedish hygiene product market. The subject is thoroughly researched in markets like the United States and the United Kingdom, where evidence has been found that a pink tax does exist. READ MORE
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2. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. READ MORE