Essays about: "Place Branding Strategies for Alvesta Municipality"

Found 1 essay containing the words Place Branding Strategies for Alvesta Municipality.

  1. 1. Place Branding Strategies for Alvesta Municipality

    University essay from Ekonomihögskolan, EHV

    Author : Jungmin Choi; Jesper Persson; [2008]
    Keywords : Place branding; Place marketing; Gap analysis; Co-opetition;

    Abstract : Thesis Purpose: The purpose of this study is to develop an increased knowledge of place branding, study the perception of inhabitants’ regarding Alvesta as a place and to explore an extended relationship between Alvesta and Växjö municipality. Methodology: The methodology of the study is conducted with qualitative and quantitative approach. READ MORE