Essays about: "Place Reputation"

Showing result 1 - 5 of 56 essays containing the words Place Reputation.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. Graffiti, Space & Safety : Exploring El Salvadoran Youth’s Conceptions and Feelings of Safety Through Participatory Documentary

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Christine Bedenis; [2023]
    Keywords : community safety; youth; El Salvador; graffiti; public sphere; representation; violence prevention; gang violence; participatory documentary;

    Abstract : This project investigates how youth in San Salvador, El Salvador define and participate in the co-creation of safety in their neighborhoods. For many years, El Salvador topped the rankings of most dangerous countries because of street gang violence and homicides. READ MORE

  4. 3. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Iman Miriam Djelloul; [2023]
    Keywords : Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

    Abstract : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. READ MORE

  5. 4. How does body image relate to brand image? An analysis of brands incorporating the body positivity movement

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julian Flemming; Lisa Anderegg; Maud Stephan; [2022]
    Keywords : body positivity; brand management; Dove; Aerie; Victoria’s Secret; Business and Economics;

    Abstract : Purpose: The importance of body positivity is visible in its remarkable media presence. The movement entails challenges such as opportunities for brands. READ MORE

  6. 5. “Alla vet ju att Gottsunda är ett av Uppsalas problemområden” : en analys av den fysiska miljöns betydelse för trygghet i ett särskilt utsatt område

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Karin Rosén; [2022]
    Keywords : Trygghet; otrygghet; social hållbarhet; brottsprevention; offentlig miljö; särskilt utsatt område; miljonprogrammet;

    Abstract : Syftet med studien var att undersöka hur fysisk utomhusmiljö påverkar upplevelsen av trygghet i ett särskilt utsatt område av miljonprogramkaraktär, samt att diskutera hur planering och gestaltning av dessa miljöer kan bidra till ökad trygghet. Fokus låg på området Valsätra och Gottsunda i Uppsala där specifika områden pekats ut som särskilt otrygga. READ MORE