Essays about: "Place-marketing"
Showing result 1 - 5 of 29 essays containing the word Place-marketing.
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1. Barcelona as a place brand, a study on visual communication and place marketing
University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakultetenAbstract : Betydelsen av att etablera och bevara ett starkt varumärke av en plats eller stad, så kallad platsmarknadsföring, är av största intresse för en plats, inte minst ur ett ekonomiskt perspektiv. En del i ledet av att etablera ett starkt varumärke består av att arbeta med kommunikation i olika format, till exempel genom visuell kommunikation vars syfte är att stärka den grafiska profilen inom bland annat reklam, webb, sociala medier, skyltning och illustrationer. READ MORE
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2. Marketing Sense of Place : recruiting people to Resele
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : This Bachelor’s thesis in rural development aims to examine the relationship between place identity and place marketing in a place prized for its efforts to attract new comers. The material has been collected through print and web-based marketing materials, observations in the village and group interviews with active members of the community. READ MORE
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3. Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen
University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Abstract : To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. READ MORE
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4. Coping with Overtourism: Redirecting tourism consumption through social media and the Internet
University essay from Göteborgs universitet/Graduate SchoolAbstract : With tourism being the largest industry in Europe and one of the fastest growing sectors, the importance of sustainable tourism consumption from an economic, social, cultural and environmental aspect is vital. A problem related to growing tourism is overcrowding, also known as overtourism; a relatively new phenomenon describing destinations where hosts or guests, residents or visitors are having the perception of there being too many tourists in one place. READ MORE
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5. Hub Criativo do Beato- For whom by whom? : A narrative study of global entrepreneurial and creative urban practices in the eastern riverside of Lisbon
University essay from KTH/Samhällsplanering och miljöAbstract : This thesis investigates the phenomenon of creative hubs in former industrial sites based upon the case study of Hub Criativo do Beato and its process of implementation in Lisbon, Portugal. The hub is explored in relation to political-cultural power embedded in the practice of globalism and public-private partnership. READ MORE