Essays about: "Plant-Based Consumption"

Showing result 1 - 5 of 54 essays containing the words Plant-Based Consumption.

  1. 1. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Avraam Esras; Johnny Tran; [2022-12-14]
    Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE

  2. 2. Consumer preferences for tofu characteristics in Sweden : a discrete choice experiment

    University essay from SLU/Dept. of Economics

    Author : Mira Janna Doro Weigel; [2022]
    Keywords : sustainable consumption; climate friendly food; plant-based proteins; willingness to pay; legumes; soya bean;

    Abstract : The extensive consumption of meat products is increasingly criticized as it is associated with environmental, ethical, and social dilemmas. This is closely related to production systems and factory farming, which lead to high emissions and strain on planetary boundaries. READ MORE

  3. 3. The effect of an environmental tax on the consumption of dairy and plant-based drinks : the case of Sweden

    University essay from SLU/Dept. of Economics

    Author : Daniel Törnqvist; [2022]
    Keywords : consumer demand; consumption taxation; dietary transition; GHG mitigation; plant-based drinks; Sweden;

    Abstract : In the light of global greenhouse gases (GHG) mitigation targets, this study aims to investigate if a consumption-sided CO2e weighted tax scheme on dairy and plant-based drinks can shift consumption towards plant-based drinks and thereby lower GHG emissions. Using scanner data from a Swedish supermarket ICA Maxi Nacka located in Stockholm, Sweden, we construct a multistage Quadratic Almost Ideal Demand System (QUAIDS) to evaluate changes in demand due to the tax implementation. READ MORE

  4. 4. Product development of side-stream press cake through fermentation

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Jacob Eriksson; [2022]
    Keywords : Food technology; Livsmedelsteknologi; Fermentation; Product development; Rhizopus oligosporus; Lactic acid bacteria; Press cake; Side-stream; Agriculture and Food Sciences;

    Abstract : People in the EU are increasingly turning towards eating more plant-based foods with a lower climate impact than meat and dairy products. The subsequent increase in the production of plant-based products has resulted in large volumes of side-stream press cake, which up until now has mainly been used for animal fodder. READ MORE

  5. 5. Protecting animals, until dinner? Investigating the existence of Meat-Related Cognitive Dissonance among veterinary students in Sweden

    University essay from Lunds universitet/LUCSUS

    Author : Lydia Soilemezi; [2022]
    Keywords : meat paradox; cognitive dissonance; veterinary students; animal welfare; meat reduction; plant based; sustainability science; Social Sciences;

    Abstract : Even though animal farming is one of the leading causes of climate change and more people in the west are raising concerns over animal welfare, meat consumption here is high and expected to rise. This thesis examines the reasoning and tensions that arise when omnivores’ dietary choices clash with their love for animals by studying how the concept of the meat paradox and cognitive dissonance theory can be explained among veterinary students in Sweden. READ MORE