Essays about: "Plant-based Meat Alternative Products PBMA"

Found 1 essay containing the words Plant-based Meat Alternative Products PBMA.

1. 1. Plant-based Meat Alternative Products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Akankshya Mishra; Laia Martinez Miracle; [2022]
   Keywords : Consumer Perception; Sustainable Consumption; Meat Consumption; Plant-based Meat Alternative Products PBMA ; Plant-based diets; Business and Economics;

   Abstract : Title: Plant-based Meat Alternative products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective Course: BUSN39 Degree Project in Global Marketing Authors: Akankshya Mishra and Laia Martinez Miracle Supervisor: Hossain Shahriar Keywords: Consumer Perception, Sustainable Consumption, Meat Consumption, Plant-based Meat Alternative Products (PBMA), Plant-based diets Purpose: The purpose of the study was to acquire an understanding of how consumers build their perception towards PBMA products from the viewpoint of high meat-eaters. Methodology/Empirical data: The study is based on the foundation of social constructionism philosophy. READ MORE