Essays about: "Platform Strategy"

Showing result 11 - 15 of 268 essays containing the words Platform Strategy.

1. 11. A Peer-fect Website Marketing Strategy

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ellen Klofsten; Märtha Sandin Värn; [2023]
   Keywords : P2P rental platform; service marketing; sharing economy; sensemaking; Technology Acceptance Model; Social Sciences;

   Abstract : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. READ MORE

3. 12. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

4. 13. Modelling and Control of the Steering in an Articulated Forklift using Rapid Control Prototyping

   University essay from Linköpings universitet/Reglerteknik

   Author : Alexander Lilja; Filip Leijonhufvud; [2023]
   Keywords : ;

   Abstract : This report focuses on the steering of a Very Narrow Aisle (VNA) forklift, which undergoes frequent transitions between manual and wire guidance modes. Manual operation is employed outside narrow aisles, while wire guidance mode is utilized within them. READ MORE

5. 14. Study on feasibility of small-scale pumped hydro storage- A case study in Sweden

   University essay from Lunds universitet/Institutionen för energivetenskaper

   Author : Prashant Niroula; [2023]
   Keywords : energy storage; pumped hydropower; electricity market; investment; new technologies; feasibility; Technology and Engineering;

   Abstract : The European union has been aggressively pushing forward with policies favoring renewable sources of energy. As a result, the share of intermittent renewables in the European power grid is rising and is expected to grow even more in the coming decade. The Swedish energy agency also forecast huge growth in wind power. READ MORE

6. 15. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Caroline Werenberg; [2023]
   Keywords : Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Abstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE