Essays about: "Ploychanok Ngernkitti"

Found 1 essay containing the words Ploychanok Ngernkitti.

  1. 1. Factors Influencing The Application Of Consumers’ Prior Ecolabel Knowledge In Their Green Consumption  

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Christianah Aliu-Odeyemi; Ploychanok Ngernkitti; Nadeeka Erandathi Rathnayake Berglund; [2022]
    Keywords : Ecolabel knowledge; Environmental awareness; Green product attributes; purchase behaviour; green consumption;

    Abstract : Abstract Purpose The study investigates factors influencing consumers' application of prior ecolabel knowledge in their green consumption, focusing on the primary grocery shopper of each household in Sweden.   Design/methodology/approach The authors used a qualitative research method with an inductive approach. READ MORE