Essays about: "Point of purchase"

Showing result 1 - 5 of 91 essays containing the words Point of purchase.

  1. 1. Creating Value and Identifying Opportunities for Innovation in E-commerce on the B2B Market. : A case study of the distribution and construction industries in Sweden.

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : MATILDA NORDQUIST; OLIVIA NORLIN; [2019]
    Keywords : ;

    Abstract : Purpose - The purpose of this research is to examine the effect of e-commerce in the B2B market. Focus has been on how customer values and the front end of innovation are affected from a distribution company’s and construction industry’s point of view. READ MORE

  2. 2. Price Development of Residential Assets in the Stockholm Inner City Areas : Regression Analysis of Macro Prudential Policies, Construction Levels and Determination of Price in the Tenant Owned Market

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Tim Westerberg; Riad Karadja; [2019]
    Keywords : Macro prudential policies; Stockholm; Tenant-owned asset market; Regression Analysis; Price development; New supply; Amortization requirements; Makroekonomi; Stockholm; Bostadsmarknad; Regressionsanalys; Prisutveckling; Nytt utbud; Amorteringskrav;

    Abstract : After the financial crisis in 2008 Sweden implemented a stricter monetary expansionary enforcement trying to stabilize the overall economy of the country. These measures have led to discussions about secular stagnation and an increased savings glut when the interest rate is lowered. READ MORE

  3. 3. Enskild firma, aktiebolag eller både och? : skatteskillnader och andra effekter i lantbruksföretag

    University essay from SLU/Department of Biosystems and Technology (from 130101)

    Author : Erik Bertilsson; Albin Skure; [2019]
    Keywords : aktiebolag; enskild firma; företagsform; ägarskifte; generationsskifte; mjuka värden; risk; lönsamhet; lantbruksföretag; företagsledning; skatt;

    Abstract : Rationaliseringen av svenskt jordbruk leder till större enheter och högre omsättning, vilket gör valet av företagsform allt viktigare för lantbruksföretagare. Aktiebolag för driften ökar i popularitet hos lantbruksföretagare. READ MORE

  4. 4. Speak up or stay quiet

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karel Jorg William Burggraaf; Dennis Larsson Taengh; [2019]
    Keywords : CSR; CSM; CEO activism; brand activism; comparative CSR; social activism; political activism; brand equity; brand awareness; brand image; brand credibility; brand feelings; brand engagement; brand community; purchase intent.; Business and Economics;

    Abstract : Purpose and aim – The increased polarization in society results in the fact that companies are increasingly being called upon by consumers to take a stance on controversial socio-political issues. This contemporary phenomenon is defined as CEO/brand activism, and it is particularly prevalent in the United States. READ MORE

  5. 5. An approach to increase Perceived Consumer Effectiveness : Investigating the effect of Just-World Belief and empowering statements on PCE

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Företagsekonomi

    Author : Julia Binder; Sharanya Akella; [2019]
    Keywords : perceived consumer effectiveness; purchase intentions; belief in just-world; empowering statements; ethical consumption; fair-trade; in-store marketing;

    Abstract : Consumers demand for sustainable and ethical products; products that protect the environment as well protect the well-being of workers in every way. Ethical products are a part of sustainability development where companies are obliged to follow guidelines and provide workers with good daily wages and various possibilities to enhance their life. READ MORE