Essays about: "Point of purchase"

Showing result 11 - 15 of 124 essays containing the words Point of purchase.

  1. 11. Novel Technology in a Retail Space: A study of how IKEA retail space influences adoption of smart technology for the home

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Ramona Engdahl; [2022]
    Keywords : Novel technology; adoption; smart homes; retail space; customer experience; retail atmospheres; social practices; material; competence; meaning; Social Sciences;

    Abstract : The objective of this thesis is to understand how a retail space could facilitate a broader adoption of a novel technology. I aim to respond to the following questions, (i) ‘What characterises the practice of operating a smart technology for the home?’, (ii) ‘Which are the main barriers to reaching out to a broader range of customers, as opposed to only the technology interested customers?’, and (iii) ‘What in the retail space would need to change to facilitate broader adoption of a novel technology?’. READ MORE

  3. 12. Minimizing the expected opportunity loss by optimizing the ordering of shipping methods in e-Commerce using Machine Learning

    University essay from KTH/Matematik (Avd.)

    Author : Jonatan Ay; Jamil Azrak; [2022]
    Keywords : statistics; machine learning; applied mathematics; e-commerce; statistik; maskininlärning; tillämpad matematisk statistik; e-handel;

    Abstract : The shopping industry is rapidly changing as the technology is advancing. This is especially true for the online industry where consumers are nowadays able to to shop much of what the need over the internet. READ MORE

  4. 13. Minimator: A Serious Game on Zero-Day Markets

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Ehud Cseresnyes; Hans Sharma; [2022]
    Keywords : serious games; zero-days; zero-day markets; exploits; vulnerabilities; game theory; design science; cyber warfare; cyber conflict; national security; software security;

    Abstract : Zero-days are vulnerabilities that the software vendor does not know about and thus cannot provide a patch for. Their value has caused markets to develop, divided by the purchase intention. This thesis focuses on the white and grey markets, that is those buying to patch and those buying to exploit. READ MORE

  5. 14. Luxury fashion and nostalgia : A study from a marketing perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Malin Tasapuro; Pontus Johansson; [2022]
    Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

    Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

  6. 15. Nudging and Governing Big Data Solutions: An explorative multiple-case study on how big data solution suppliers and buyers manage efficient relationships

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Caroline Sandblom; Keyang Tang; [2022]
    Keywords : Big data; nudging; contractual governance; relational governance; private-private relationships;

    Abstract : This qualitative study aims to explore how buyers and suppliers of big data solutions manage efficient relationships using governance mechanisms and nudging. A multiple case study was conducted through interviewing 12 organizations (buyers and suppliers) within the scope of big data solutions. READ MORE