Essays about: "Point of purchase"

Showing result 6 - 10 of 124 essays containing the words Point of purchase.

  1. 6. Is Price Transparency the New Normal? A quantitative study on the impact of the "last lowest price" on shopping behavior

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Cedergren; Hannah Linton; [2023]
    Keywords : Reference price; Fake sales; Consumer purchase behavior;

    Abstract : In the last couple of years, scandals involving retailers using deceptive sales tactics have become increasingly prominent. By manipulating the price before a sale, retailers have been able to make their sales promotion seem more attractive to the shopper than it really is, causing shoppers to make purchasing decisions under false premises. READ MORE

  3. 7. End-to-End Software License Management

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Nudzejma Pozder; [2022]
    Keywords : ;

    Abstract : As the software is constantly evolving, licensing choices in complex business environments are becoming more and more sophisticated, since licenses are used to govern software costs, access, and responsibilities. With the right licensing model in place and efficiently utilized licensing flow, organizations are able to ensure that the software is being used according to the licensing agreement which can strongly influence the return on software investment. READ MORE

  4. 8. Protecting the Red Sole - A Comparative Study between EU and US Trademark Protection of Colours and Shapes in the Fashion Industry

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Natalin Yousef; [2022]
    Keywords : Intellectual Property Law; Fashion Law; Trademarks; United States; European Union; Christian Louboutin; Shape; Pattern Marks; Shape Marks; Law and Political Science;

    Abstract : This thesis does describe and analyse the extent of protection of the Christian Louboutin trademark. The registration of trademarks is crucial for the fashion industry, in order to ensure the legacy of the brand and to gain economic value on the investments made. READ MORE

  5. 9. Predicting future purchases with matrix factorization

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Azer Hojlas; August Paulsrud; [2022]
    Keywords : Matrix factorisation; machine learning; recommendations systems; Maskininlärning; Matrisfaktorisering; Rekommendationssystem;

    Abstract : This thesis aims to establish the efficacy of using matrix factorization to predict future purchases. Matrix factorisation is a machine learning method, commonly used to implement the collaborative filtering recommendation system. READ MORE

  6. 10. Using the theory of planned behavior to understand factors influencing the purchase of sustainable housing

    University essay from SLU/Dept. of Economics

    Author : Claudia Araceli Muñoz Carmona; [2022]
    Keywords : TPB; sustainable house; behavior;

    Abstract : This thesis attempts to understand the factors influencing homebuyers to purchase sustainable homes using the Theory of Planned Behavior (TPB) in Sweden. The aim is to identify whether environmental factors determine home buying choices and how consumers perceive these factors. Previous research has studied the factors from a quantitative study. READ MORE