Essays about: "Political Branding"

Showing result 1 - 5 of 60 essays containing the words Political Branding.

  1. 1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Oskar Eriksson; [2023-11-07]
    Keywords : ;

    Abstract : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. READ MORE

  3. 2. The renegotiation of Swedengate : A temporal and discursive examination of a viral phenomenon

    University essay from Umeå universitet/Sociologiska institutionen

    Author : Felicia Lundstedt; [2023]
    Keywords : viral phenomenon; social media; discourse; articulation; floating signifier; antagonism; hashtag publics; nation branding;

    Abstract : This study examines the discursive development of the viral online phenomenon known by the hashtag #swedengate. Having originally revolved around Swedish dinner customs, the discussion and the meaning of ‘Swedengate’ soon came to encompass more serious themes, including various forms of criticism directed at Sweden. READ MORE

  4. 3. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alice Ekeroth; [2023]
    Keywords : corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

    Abstract : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. READ MORE

  5. 4. Feminist Approaches to Self-Representation & Political Storytelling: A Modern Strategy of Nation Branding in the West

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Nicodemus Adsersen; [2023]
    Keywords : Feminist leadership; Nation branding; Constructed self-representation; Political storytelling; Western identity.; Law and Political Science;

    Abstract : This essay sought to investigate the extent to which two Nordic Prime Ministers performed their leadership on Instagram in accordance with a feminist leadership theory during the Covid-19 crisis. It then inquired into those performances’ potential consequences. READ MORE

  6. 5. Brand Activism Scepticism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gal Dagan; Jessica van Zeijderveld; [2022]
    Keywords : Brand Activism; Brand Management; Consumer Perception; Consumer Validation; Branding; Business and Economics;

    Abstract : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. READ MORE