Essays about: "Pontus Harvidsson"
Found 2 essays containing the words Pontus Harvidsson.
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1. Content Marketing’s effect on customer engagement
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The marketing landscape is changing, with the focus shifting from traditional marketing methods towards digital marketing. Enterprises must realize the importance of this new paradigm to not risk falling behind competitors. The new paradigm focuses on customer relationships and trying to attract and create loyal customers. READ MORE
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2. Drivers and Barriers concerning Adoption of Cloud Computing : Focus on Strategic Decision Making
University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITAbstract : Cloud computing is seen as the new IT paradigm and the biggest development of the decade in computing. The term was commercially formed in 2008 but the technology has been used earlier. Modern enterprises rely greatly on information technology and as it is changing, enterprises need to change with it. READ MORE