Essays about: "Pontus Hjertqvist"

Found 1 essay containing the words Pontus Hjertqvist.

  1. 1. Customer Involvement in New Service Development - Organizational Implications and Challenges

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Daniel Andersson; Pontus Hjertqvist; [2015]
    Keywords : New service development; customer involvement; technology-based services; organizational challenges.;

    Abstract : Course/Level: Master thesis, Strategic Marketing Management Authors: Daniel Andersson, Pontus Hjertqvist Thesis advisor: Jukka Hohenthal Title: Customer Involvement in New Service Development: Organizational Implications and Challenges Background: The nature of services is becoming technology-based, which implies that customers are becoming increasingly autonomous from the service firm. Understanding how to involve customers in the development process of such services as well as to recognize the challenges brought by customer involvement in this context should be seen as key issues for developing successful new services. READ MORE