Essays about: "Pontus Lagerberg"

Found 1 essay containing the words Pontus Lagerberg.

  1. 1. Can fintech startups lower conversion costs with content marketing?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Pontus Lagerberg; Axel Wiorek; [2020]
    Keywords : Content marketing; Digital marketing; Marketing strategy; Conversion cost; E-book;

    Abstract : This thesis explores the viability of a content marketing strategy as a means of lowering conversion costs for digital startups prior to commercial launch. It does so by first giving a background into the subject of content marketing by covering types of content, content distribution channels and content strategies. READ MORE