Essays about: "Pontus Liljenberg"

Found 1 essay containing the words Pontus Liljenberg.

  1. 1. Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oskar Bloom; Pontus Liljenberg; [2018]
    Keywords : Advertisements; Attitudes; Storytelling; Branding; Humorous; Dramatic;

    Abstract : Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. READ MORE