Essays about: "Pontus Skoog Hjertquist"

Found 1 essay containing the words Pontus Skoog Hjertquist.

1. 1. Exploring the Relationship between Employee Branding and Brand Loyalty : a qualitative case study

   University essay from Institutionen för marknadsföring (MF)

   Author : Pontus Skoog Hjertquist; Daniel Andersson; Karin Hafstad; [2013]
   Keywords : Employee branding; the employee branding process; brand image; brand loyalty; sources of messages; psychological contract; desired brand image; employee brand image;

   Abstract : Background:  Making customers loyal to the brand have become a key issue for marketers to achieve since it acts as a major contributor to competitive advantage. The brand image is argued to be the main source for brand loyalty and organizations continuously seeks for ways to achieve brand loyalty through enhancing their image. READ MORE