Essays about: "Pop-up retailing"

Found 3 essays containing the words Pop-up retailing.

1. 1. Pop-up Stores in Fashion Retailing - A description of temporary retailing in relation to Flagship Stores and Outlet Stores

   University essay from Göteborgs universitet/Graduate School

   Author : Haris Smajovic; Helena Warfvinge; [2014-12-05]
   Keywords : Pop-up retailing; Pop-up stores; Temporary stores; Fashion Retail;

   Abstract : The use of temporary stores, so called pop-up stores, has over the years become a common occurrence in the fashion industry. While previous research in regards to the pop-up store phenomenon has investigated its functions, there remains a gap in the research regarding the definition of a pop-up store and its distinguishing features in relation to other commonly utilized store formats. READ MORE

3. 2. Bridging the gap : A feasibility study of a public showroom

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : SANDRA LJUNGSTRÖM; SPÅNGBERG; [2013]
   Keywords : Public showroom; e-retailing; brand management; pop-up stores; multi-channel;

   Abstract : Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. READ MORE

4. 3. Once you pop your customer will shop : - A study about pop-up stores

   University essay from Ekonomihögskolan, ELNU

   Author : Anna Bergqvist; Louise Leinoff; [2011]
   Keywords : e-business; pop-up store; limitations with e-commerce; online trust; pop-up retail;

   Abstract : Background: E-commerce retailing is the most rapidly growing shopping mode and has quickly gained a huge market share. The increased growth rate means that the competition among online based companies is growing. READ MORE