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Found 3 essays matching the above criteria.
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1. Pop-up Stores in Fashion Retailing - A description of temporary retailing in relation to Flagship Stores and Outlet Stores
University essay from Göteborgs universitet/Graduate SchoolAbstract : The use of temporary stores, so called pop-up stores, has over the years become a common occurrence in the fashion industry. While previous research in regards to the pop-up store phenomenon has investigated its functions, there remains a gap in the research regarding the definition of a pop-up store and its distinguishing features in relation to other commonly utilized store formats. READ MORE
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2. Bridging the gap : A feasibility study of a public showroom
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. READ MORE
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3. Once you pop your customer will shop : - A study about pop-up stores
University essay from Ekonomihögskolan, ELNUAbstract : Background: E-commerce retailing is the most rapidly growing shopping mode and has quickly gained a huge market share. The increased growth rate means that the competition among online based companies is growing. READ MORE