Essays about: "Porter 1980"
Showing result 1 - 5 of 6 essays containing the words Porter 1980.
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1. Competitors or Collaborators? A Qualitative Study of the Evolving Relationship Between Banks and FinTech Companies in the Swedish Retail Banking Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Competitors or Collaborators? - A qualitative study on the evolving relationship between banks and FinTech companies in the Swedish retail banking industry Purpose: The primary purpose of this study is to provide an understanding of experts’ perceptions of the evolving relationship between banks and FinTech companies in the Swedish retail banking industry. Research questions: How have experts’ perceptions of the competitive and collaborative relationship between banks and FinTech companies in the Swedish retail banking industry evolved over time? How are experts perceiving the relationship to evolve in the future? Methodology: The purpose of this thesis has been achieved through qualitative research with an abductive approach. READ MORE
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2. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. READ MORE
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3. The business models of commercial urban farming in developed countries
University essay from SLU/Dept. of EconomicsAbstract : This thesis is an analysis of the business models used in commercial urban farming in the developed world. With its global sample and praxis to include all found firms not subject to delimitations, this thesis is an extension of the academic writing that already has gone beyond the case approach in studying urban farming and alternative food networks. READ MORE
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4. Generic strategies in emerging market start-ups - A case study in the solid state lighting industry
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This qualitative case-study examines a start-up company in the emerging solid state lighting industry to explore how management has worked with strategy and what challenges the company faces in an emerging market environment. Porter (1980) suggested the use of his generic strategies to help position the company better against what he refers to as the five competitive forces. READ MORE
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5. Cost Leadership and Differentiation-: An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has influenced much of the current thinking in strategy formulation. READ MORE
