Essays about: "Porters generic strategies"

Found 5 essays containing the words Porters generic strategies.

  1. 1. Passion Driven Companies in a Profit Driven Industry : A qualitative study on how craft entrepreneurs’ motivations affect their perception of competitive strategy

    University essay from Umeå universitet/Företagsekonomi

    Author : Christopher Frisk; Alfred Johansson; [2018]
    Keywords : Microbrewery; Micro brewery; microbreweries; Competitive strategy; competitive strategies; motivations; drivers; craft entrepreneurs; porters generic strategies; ansoff matrix; coopetition; Mikrobryggeri; strategier; företagsstrategier; mikrobryggeribranchen; öl; ölbranchen;

    Abstract : The microbrewery industry is the fastest growing industry in Sweden. In seven years, the industry has grown by 832 percent. The dramatic increase of microbreweries has led to a highly competitive business environment for these entrepreneurs. READ MORE

  3. 2. The Relationship Between The Brand Strategy And Business Strategy

    University essay from KTH/Industriell ekonomi och organisation (Avd.)

    Author : Ahmed Karaömer; [2013]
    Keywords : Brand architecture; Porters generic strategies; Market Segmentation;

    Abstract : In this study the relationship between three companies brand strategies and business strategies were investigated based on Aaker’s view on brand architecture. The concept and its strategies are characterized by the driving roles brands possess. READ MORE

  4. 3. The impact of the government policy on the Chinese electric gehicle industry and business strategy management : Case of FAW

    University essay from Företagsekonomi

    Author : Zhe Li; Sun Lu; [2011]
    Keywords : ;

    Abstract : Background: The electric vehicle industry is an emerging industry worldwide. In China the development of the electric vehicle industry is rapid. The government policy is of great influence on the economy in the Chinese context. READ MORE

  5. 4. Strategier på en dynamisk marknad : en analys av skånska gardencenters och handelsträdgårdar

    University essay from SLU/Dept. of People and Society

    Author : Jennie Borg; [2008]
    Keywords : gardencenters; handelsträdgårdar; strategier;

    Abstract : Garden center and market gardens are a growing trade, undergoing great changes with new actors and purchasing habits. The interest in gardens and plants is steadily increasing, official statistics show an increase of garden plants and flower consumption, of an annual 3 per cent. READ MORE

  6. 5. New Zealand dairy co-operatives : strategies, structures and deregulation

    University essay from SLU/Dept. of Economics

    Author : Camilla Ohlsson; [2004]
    Keywords : co-operatives; cooperatives; dairy; deregulation; market strategy; New Zealand; Fonterra; Westland; Tatua; New Zealand Dairy Board;

    Abstract : The purpose of this thesis is to examine how the New Zealand dairy co-operatives have adjusted their market strategies and organisational structures as a result of changing market characteristics, and to investigate what were the driving forces behind these adjustments. The thesis gives an introduction to the industry and its development. READ MORE