Essays about: "Pouyan Pourjanekikhani"

Found 1 essay containing the words Pouyan Pourjanekikhani.

  1. 1. Social Media Marketing : Social media impact on brand awareness in the case of Husqvarna Sverige's customers

    University essay from Internationella Handelshögskolan

    Author : Nermin Kljucanin; Said Shahbazi; Pouyan Pourjanekikhani; [2012]
    Keywords : Social media marketing; Husqvarna AB;

    Abstract : The purpose of this thesis is to understand how brand awareness among customers is created and maintained through the use of social media as a marketing tool.The web does not only provide people to socialize and share and receive information among friends and family online, it is also a powerful marketing tool and marketing place where the customer can interact with other customers and firms. READ MORE