Essays about: "Precision Marketing"

Showing result 1 - 5 of 17 essays containing the words Precision Marketing.

  1. 1. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
    Keywords : Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

    Abstract : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. READ MORE

  3. 2. Towards Realistic Datasets forClassification of VPN Traffic : The Effects of Background Noise on Website Fingerprinting Attacks

    University essay from Karlstads universitet/Institutionen för matematik och datavetenskap (from 2013)

    Author : Christoffer Sandquist; Jon-Erik Ersson; [2023]
    Keywords : Data collection; Website fingerprinting; dataset; traffic analysis; VPN; encrypted traffic; machine learning; deep learning; network measurements; twitch; Datainsamling; Profilering av hemsidor; dataset; trafikanalys; VPN; krypterad trafik; maskininlärning; djupinlärning; nätverksmätningar; twitch;

    Abstract : Virtual Private Networks (VPNs) is a booming business with significant margins once a solid user base has been established and big VPN providers are putting considerable amounts of money into marketing. However, there exists Website Fingerprinting (WF) attacks that are able to correctly predict which website a user is visiting based on web traffic even though it is going through a VPN tunnel. READ MORE

  4. 3. Developing Machine Learning-based Recommender System on Movie Genres Using KNN

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Anthony Ezeh; [2023]
    Keywords : : Movie Recommender System; Machine Learning; Content-based Filtering; Collaborative Filtering; KNN Algorithms; Classification Algorithm;

    Abstract : With an overwhelming number of movies available globally, it can be a daunting task for users to find movies that cater to their individual preferences. The vast selection can often leave people feeling overwhelmed, making it challenging to pick a suitable movie. READ MORE

  5. 4. Enhancing Influencer Marketing Strategies through Machine Learning : Predictive Analysis of Influencer-Generated Interactions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Olimpia Rivera; [2023]
    Keywords : Influencer Marketing; Affiliate links; Auto Machine Learning Framework; Predictive analysis; Influencer marketing; Affiliate länkar; maskininlärningsramverk; förutsägbar analys;

    Abstract : The field of influencer marketing has experienced rapid growth in recent years. However, uncovering the true effectiveness of this marketing approach remains a significant challenge. READ MORE

  6. 5. Content extraction from marketing flyers

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Haripriya Surendran Nair; [2022]
    Keywords : ;

    Abstract : Shops, supermarkets, and real estate dealers use marketing flyers in abundance to advertise the weekly and seasonal offers these days. The information available in such flyers is a good source marketing study. However, this information is not recorded in any central repository for future usage. READ MORE