Essays about: "Premium Brand"
Showing result 11 - 15 of 63 essays containing the words Premium Brand.
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11. Pack your bags: A Mulberry Repositioning case
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In 2012, Mulberry, a well-established British fashion brand recognised for its leadership in the affordable luxury category appointed a new CEO. This CEO aspired to reposition the brand to a target a more premium segment. READ MORE
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12. Varumärkesbyggande säljstöd för virkesköpare i skogsbranschen : en fallstudie om Martinsons Skogshandbok
University essay from SLU/Dept. of Forest EconomicsAbstract : I takt mot ett fossilfritt samhälle blickar allt fler mot den förnybara skogsråvaran. Skogsindustrin går på högvarv och konkurrensen hårdnar. Aldrig förr har marknadsföring varit så aktuellt, och till den hör teorin om försäljning. READ MORE
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13. Machine Learning and Telematics for Risk Assessment in Auto Insurance
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Pricing models for car insurance traditionally use variables related to the policyholder and the insured vehicle (e.g. car brand and driver age) to determine the premium. READ MORE
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14. Branding within the alcohol industry : A study on the Swedish & global market
University essay from Jönköping UniversityAbstract : Background A brand is the image of the company, a brief explanation of the society's view on alcohol being a normalized activity and accepted by society. There are a lot of risks with branding, therefore the importance of strategic branding and brand management is becoming more crucial all the time. READ MORE
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15. Escaping the free zone - What makes users pay for freemium online content?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose: Ensuring long-term revenue by turning free users to premium users and sustaining premium users are main challenges for all freemium service providers. This study investigates factors contributing to purchase intentions of free and paid consumers in the context related to freemium online media content (OMC) services. READ MORE