Essays about: "Premium Brand"

Showing result 16 - 20 of 63 essays containing the words Premium Brand.

  1. 16. The Relationship of Co-Creation and Brand Equity in Social Media with a Focus on Premium vs Mass-Market Products

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Juni Amalie Foss; Helena Hollekamp; [2019]
    Keywords : ;

    Abstract : .... READ MORE

  3. 17. HAS GUCCI GONE TOO PREMIUM MEDIOCRE? An analytical discussion about the Florentine fashion house’s seemingly bottomless consumer range

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Fanny Olander; [2019]
    Keywords : Gucci; Premium Mediocre; Affordable Luxury; Florence; Millennials; Digital era; Cultural Sciences;

    Abstract : This thesis sets out to give an insight in why Gucci’s entry level products are doing increasingly well nowadays and clarifies how it is connected to Gucci’s global presence in the digital world. It also stresses that millennials feel entitled to luxury, and therefore shop more of what they believe to be luxurious and fashionable products than what previous generations have done. READ MORE

  4. 18. Premium Private Label Market Growthon the expense of National Brands : A study on the Swedish premium private label market shares and its characteristics.

    University essay from Högskolan i Jönköping/IHH, Nationalekonomi

    Author : Jakob Ohlson; [2019]
    Keywords : Premium Private Label; National Brand; Retail Market Share; Sweden; Organic Market Share;

    Abstract : The market share of premium private label goods within the fast-moving consumer goods sector is growing globally. In Sweden, these market shares are relatively small, but new products are continuously introduced in different food categories. READ MORE

  5. 19. Project: Salty Bastard : WHAT IF AMPHIBIOUS MOBILITY WASN'T JUST A CURIOSITY, BUT THE NORM?

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Oliver Walderhaug; [2019]
    Keywords : Future; mobility; amphibious; vehicle; transportation; public; service; Scania; exterior; styling; critical; speculative;

    Abstract : Planet Earth is moving rapidly towards a point of no return in the climate crisis currently experienced, and while the debate is still raging on wether it is naturally occurring or not the temperature steadily increases - causing melting icecaps, expanding seas and rising oceans. It is the author's view however, that wether the change is man-made or not is irrelevant; as there is no other planet to conduct an experiment on. READ MORE

  6. 20. HANDLE CONCEPT FOR STRING TRIMMER

    University essay from Högskolan i Jönköping/JTH, Industridesign

    Author : Anoop Vanaja Murugesapillai; [2019]
    Keywords : String trimmer; Grass trimmer; ergonomics; handle design; human centered design; Globe Group; Cramer; industrial Design; power tools; Bootcamp bootleg;

    Abstract : String trimmers or weed cutter or strimmer is one of the inevitable tool for a professional gardener. They are helping gardeners for maintaining the lawn and farmland. These machines have been used by human for a quite long time. READ MORE