Essays about: "Premium Brand"

Showing result 6 - 10 of 63 essays containing the words Premium Brand.

  1. 6. Increasing Brand Accessibility Without Compromising Brand Identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Darragh Moorhouse; Hongning Wang; Haotian Zhang; [2022]
    Keywords : Brand Accessibility; Brand Identity; Brand Alliance; Brand Extent; Premium and Luxury.; Business and Economics;

    Abstract : This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. READ MORE

  3. 7. Sustainable Corporate Bonds in the Swedish Real Estate Sector : A study on sustainable corporate bonds in the Swedish real estate sector with focus on risk premium and driving factors

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : Sara Ekelund; Eleonor von Euler; [2022]
    Keywords : Corporate bonds; greenium; risk premium; Företagsobligation; greenium; risk premium;

    Abstract : The market for sustainable corporate bonds is booming and has been for the pastyears. Swedish real estate companies were first with issuing green corporate bonds andresponsible for the largest amount of issued corporate bonds. However, in the socialand sustainability corporate bond market, the sector is lagging. READ MORE

  4. 8. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Rupam Saha; [2022]
    Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

    Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE

  5. 9. Evaluation of post-consumer recycled materials for folding cartons: A sustainable packaging study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Nusara Intharakasedt; [2021]
    Keywords : Post-consumer recycled; folding carton; paperboard; consumer research; sustainable packaging; Technology and Engineering;

    Abstract : Reducing the environmental impact from packaging has become a highlight in both consumers and industrial interest. The paperboard from virgin fibres is commonly used in the folding carton packaging across various type of products, including health care products. READ MORE

  6. 10. What is the role of pop-up stores in a multichannel environment?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
    Keywords : Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

    Abstract : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. READ MORE