Essays about: "Premium Private Label"
Found 3 essays containing the words Premium Private Label.
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1. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE
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2. Premium Private Label Market Growthon the expense of National Brands : A study on the Swedish premium private label market shares and its characteristics.
University essay from Högskolan i Jönköping/IHH, NationalekonomiAbstract : The market share of premium private label goods within the fast-moving consumer goods sector is growing globally. In Sweden, these market shares are relatively small, but new products are continuously introduced in different food categories. READ MORE
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3. Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay
University essay from Göteborgs universitet/Graduate SchoolAbstract : Private labels have skyrocketed during the last decades. The main goal is to increase the retailers’ margins. A recent trend is the introduction of several tiers of private labels, and especially the premium private label segment. The recent academic focus has been on measuring quality and price aspects of private labels. READ MORE