Essays about: "Premium Retail Brands in the Food Retail Industry - A Customer Based Study of ICA Selection"

Found 1 essay containing the words Premium Retail Brands in the Food Retail Industry - A Customer Based Study of ICA Selection.

  1. 1. Premium Retail Brands in the Food Retail Industry : A Customer Based Study of ICA Selection

    University essay from Handelshögskolan vid Umeå universitet

    Author : Susanne Husberg; Jessica Ljung; [2009]
    Keywords : Premium products; brand equity; brand strategies; retail brands; ICA; premium brands;

    Abstract : This study concerns retail brands in the food retail industry and focuses on premium products. The research is investigating how ICA can best use premium products to increase their profitability. READ MORE