Essays about: "Premium brands"

Showing result 1 - 5 of 35 essays containing the words Premium brands.

  1. 1. Increasing Brand Accessibility Without Compromising Brand Identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Darragh Moorhouse; Hongning Wang; Haotian Zhang; [2022]
    Keywords : Brand Accessibility; Brand Identity; Brand Alliance; Brand Extent; Premium and Luxury.; Business and Economics;

    Abstract : This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. READ MORE

  2. 2. What is the role of pop-up stores in a multichannel environment?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
    Keywords : Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

    Abstract : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. READ MORE

  3. 3. The Drive behind Storytelling : What are the storytelling practices of German premium auomotive Brands?

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elvir Osman; [2021]
    Keywords : ;

    Abstract : .... READ MORE

  4. 4. Branding within the alcohol industry : A study on the Swedish & global market

    University essay from Jönköping University; Jönköping University

    Author : Carl Jörnmarker; Erik Nilsson; [2020]
    Keywords : Branding; Strategy; Market; Alcohol; Management;

    Abstract : Background A brand is the image of the company, a brief explanation of the society's view on alcohol being a normalized activity and accepted by society. There are a lot of risks with branding, therefore the importance of strategic branding and brand management is becoming more crucial all the time. READ MORE

  5. 5. Born Global Firms in The Furniture Industry - A Multiple Case Study of Scandinavian Furniture brands within the Premium Segment

    University essay from Göteborgs universitet/Graduate School

    Author : Fredrik Larsen; [2019-10-17]
    Keywords : Born global; Prior experience; External networks; Country of origin effects; Entry mode;

    Abstract : Several drivers have contributed to a world that is now more globalized in terms of trade where firms increasingly early in their life cycle, are either incentivized, or forced to engage in foreign markets. Communication, and technological advancements are two aspects that have benefitted the ability of smaller firms to compete with large firms on international markets. READ MORE