Essays about: "Premium brands"

Showing result 11 - 15 of 37 essays containing the words Premium brands.

1. 11. PROJECT: SALTY BASTARD : WHAT IF AMPHIBIOUS MOBILITY WASN'T JUST A CURIOSITY, BUT THE NORM?

   University essay from

   Author : Oliver Walderhaug; [2019]
   Keywords : Future; mobility; amphibious; vehicle; service; transportation; Scania; speculative; critical; sustainability;

   Abstract : Planet Earth is moving rapidly towards a point of no return in the climate crisis currently experienced, and while the debate is still raging on wether it is naturally occurring or not the temperature steadily increases - causing melting icecaps, expanding seas and rising oceans. It is the author's view however, that wether the change is man-made or not is irrelevant; as there is no other planet to conduct an experiment on. READ MORE

3. 12. The stories they tell: An exploratory study on how luxury and premium fashion brands profile themselves online

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Maiya Johnson; Wasita Thongdee; [2019]
   Keywords : Luxury fashion brands; Premium fashion brands; Brand dilution; Internet Dilemma; Websites;

   Abstract : What do premium and luxury brands communicate in a digital world? Despite a growing number of studies in the field of luxury within the past few years, confusion persists among scholars about what constitutes a luxury brand as opposed to a premium brand. The rise of the internet has further blurred any distinction between these two categories. READ MORE

4. 13. How do we make make Swedish consumers adhere to a plant-based diet? : An exploratory study on how companies in the food industry can influence flexitarians in the transition towards a plant-based diet.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Karoline Røsand; Alice Moradian; [2019]
   Keywords : Sustainability; food industry; plant-based diets; plant-based substitutes; flexitarian; meat substitute; dairy substitute; consumer behaviour and marketing;

   Abstract : The purpose of this qualitative research paper was to explore how companies who offer plant-based meat and dairy substitutes in the Swedish market, can influence flexitarians towards a more plant-based diet. This was based on the conflict between the need to substitute animal products with more plant-based alternatives and the current resistance among consumers to change from traditional eating patterns. READ MORE

5. 14. Nedåtgående vertikala produktlinjebreddningar : en litteraturstudie

   University essay from SLU/Dept. of Economics

   Author : Jonas Kibreab; Mattias Åkerblom; [2018]
   Keywords : marknadsföring; produktlinjebreddningar; varumärkeskoncept; vertikala; litteraturöversikt; marknadsandelar;

   Abstract : Nedåtgående vertikala produktlinjebreddningar (NVP) är ett sätt för företag att nå ut till konsumenter som inte har betalningsviljan för dess nuvarande produkter. NVP görs genom att minska kvaliteten på en produkt inom en viss produktlinje och sedan sälja den till ett lägre pris. READ MORE

6. 15. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

   University essay from Lunds universitet/Produktionsekonomi

   Author : Pontus Akervall; Richard Laurens; [2017]
   Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

   Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE