Essays about: "Premium brands"

Showing result 16 - 20 of 37 essays containing the words Premium brands.

  1. 16. Servitization Challenges : exploring the business-to-consumer context

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jonas Broström; Jon Halvarsson; [2016]
    Keywords : Servitization; Service-Dominant Logic; Business-to-Consumer; Automobile sales;

    Abstract : Many firms are transitioning from being a classic goods-focused company to becoming a solutions provider, a phenomenon called servitization. Evolving towards a service focus entails several challenges that need to be addressed in order to benefit from the opportunities that servitization entails. READ MORE

  3. 17. Developing and Implementing Dual Branding Strategy in Emerging Markets. A case study of Volvo CE and SDLG in Brazil

    University essay from Göteborgs universitet/Graduate School

    Author : Martina Karlsson; Qiao Hua; [2015-07-10]
    Keywords : emerging market; value segment; M A; multiple branding;

    Abstract : Abstract Megatrends of globalization and urbanization is constantly changing the international business environment, and emerging markets are rapidly industrializing, followed by growing populations with increasing incomes. This in addition to comparatively weaker domestic competition, have created attractive business opportunities for western MNEs to expand business in these markets. READ MORE

  4. 18. Design of the interior of a refrigerator and a freezer

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Jone Ruiz Redondo; Thelma Araujo Castillo; [2015]
    Keywords : product design; product development; Electrolux; refrigerator;

    Abstract : This project aimed to design the interior of a Super Premium refrigerator and a freezer of Electrolux directed to a Chinese market. To carry out this, the user and its environment was analysed in detail in order to get as much information as possible to obtain a successful design. READ MORE

  5. 19. Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Elinor Edberg; Oscar Sivertzen; [2015]
    Keywords : Consumer Marketing; Perceived Brand Authenticity; Customer-Based Brand Equity; Continuity; Originality; Trustworthiness; Genuineness; Heritage; Symbolism; Retail Clothing Industry;

    Abstract : Previous research has proven that perceived Brand Authenticity functions as a differentiator, which brands can use to stand out in today’s marketplace. However, few studies have investigated whether it is possible for brands to become more profitable by utilizing their authenticity. READ MORE

  6. 20. Material science and garment technology towards circular economies within the fashion industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Wahrer Lina; [2015]
    Keywords : Lifestyle brand; merchandising; consumption; material science; quality; value adding; garment technology; fast fashion; sustainability; CSR; and waste hierarchy;

    Abstract : There has been an increase of the consumption rate and consumers are buying garments that they dispose in too early of a stage of the product lifecycle. This has caused an increase regarding landfill of waste. READ MORE