Essays about: "Premium brands"

Showing result 6 - 10 of 37 essays containing the words Premium brands.

  1. 6. Branding within the alcohol industry : A study on the Swedish & global market

    University essay from Jönköping University

    Author : Carl Jörnmarker; Erik Nilsson; [2020]
    Keywords : Branding; Strategy; Market; Alcohol; Management;

    Abstract : Background A brand is the image of the company, a brief explanation of the society's view on alcohol being a normalized activity and accepted by society. There are a lot of risks with branding, therefore the importance of strategic branding and brand management is becoming more crucial all the time. READ MORE

  3. 7. Born Global Firms in The Furniture Industry - A Multiple Case Study of Scandinavian Furniture brands within the Premium Segment

    University essay from Göteborgs universitet/Graduate School

    Author : Fredrik Larsen; [2019-10-17]
    Keywords : Born global; Prior experience; External networks; Country of origin effects; Entry mode;

    Abstract : Several drivers have contributed to a world that is now more globalized in terms of trade where firms increasingly early in their life cycle, are either incentivized, or forced to engage in foreign markets. Communication, and technological advancements are two aspects that have benefitted the ability of smaller firms to compete with large firms on international markets. READ MORE

  4. 8. HAS GUCCI GONE TOO PREMIUM MEDIOCRE? An analytical discussion about the Florentine fashion house’s seemingly bottomless consumer range

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Fanny Olander; [2019]
    Keywords : Gucci; Premium Mediocre; Affordable Luxury; Florence; Millennials; Digital era; Cultural Sciences;

    Abstract : This thesis sets out to give an insight in why Gucci’s entry level products are doing increasingly well nowadays and clarifies how it is connected to Gucci’s global presence in the digital world. It also stresses that millennials feel entitled to luxury, and therefore shop more of what they believe to be luxurious and fashionable products than what previous generations have done. READ MORE

  5. 9. Premium Private Label Market Growthon the expense of National Brands : A study on the Swedish premium private label market shares and its characteristics.

    University essay from Högskolan i Jönköping/IHH, Nationalekonomi

    Author : Jakob Ohlson; [2019]
    Keywords : Premium Private Label; National Brand; Retail Market Share; Sweden; Organic Market Share;

    Abstract : The market share of premium private label goods within the fast-moving consumer goods sector is growing globally. In Sweden, these market shares are relatively small, but new products are continuously introduced in different food categories. READ MORE

  6. 10. Project: Salty Bastard : WHAT IF AMPHIBIOUS MOBILITY WASN'T JUST A CURIOSITY, BUT THE NORM?

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Oliver Walderhaug; [2019]
    Keywords : Future; mobility; amphibious; vehicle; transportation; public; service; Scania; exterior; styling; critical; speculative;

    Abstract : Planet Earth is moving rapidly towards a point of no return in the climate crisis currently experienced, and while the debate is still raging on wether it is naturally occurring or not the temperature steadily increases - causing melting icecaps, expanding seas and rising oceans. It is the author's view however, that wether the change is man-made or not is irrelevant; as there is no other planet to conduct an experiment on. READ MORE