Essays about: "Price premium"

Showing result 1 - 5 of 95 essays containing the words Price premium.

  1. 1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Circular business model – Access based car service : A Quantitative Study from customers´ perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sam Eltahan; Jan Kristl; Ahsan Javed; [2018]
    Keywords : ;

    Abstract : This study develops the knowledge and understanding of Circular Business Model (CBM) from the consumers´ perspective in Sweden. It is of great importance, for the Swedish companies that are planning to establish collaborative consumption or move towards other CBMs, to understand how and what are the consumers´ attitudes, behaviour, and the level of purchase intention towards circular business models. READ MORE

  3. 3. Turning wine into gold: How premium winemakers overcome the quality-price paradox

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Martin Sermann; [2018]
    Keywords : Price formation; Reputation management; Formation of consumer preferences; Social distinction; Wine;

    Abstract : Some wine drinkers spend a small fortune on a single bottle of wine. What appears to be justified by the product quality is called into question by academic research ascertaining that price and wine quality appear to be of rather loose connection. READ MORE

  4. 4. Introducing purchasable technical service packages in a productoriented organization - A Go-To-Market Study -

    University essay from Chalmers tekniska högskola/Institutionen för arkitektur och samhällsbyggnadsteknik

    Author : Christian Oskarsson; Sven Kurzbach; [2018]
    Keywords : Servitization; Marketing Strategy; Pricing; Go-to-Market Plan; Freemium;

    Abstract : This study examines the development of a go-to-market plan for service offerings in aproduct centric company. Servitization is a phenomenon where many firms see greatpotential to strengthen their market position and simultaneously create additionalvalue to increase revenue. READ MORE

  5. 5. Announcement Effects from Voluntary Partnership Agreements - A Gravity Model Approach

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Andreas Schroeder; [2018]
    Keywords : Announcement effects; Gravity model; Forest product trade; FLEGT; EU timber regulation; Business and Economics;

    Abstract : The effects on trade from negotiating and entering voluntary partnership agreement is estimated using forest product trade data from 2000 to 2014 on countries in the Forest Law Enforcement, Governance and Trade (FLEGT) licensing process. Gravity model framework is used and the result shows that beginning negotiations lead to an export drop by approximately 0. READ MORE