Essays about: "Price premium"

Showing result 1 - 5 of 96 essays containing the words Price premium.

  1. 1. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Fanlv Jin; [2019]
    Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

    Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE

  2. 2. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Circular business model – Access based car service : A Quantitative Study from customers´ perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sam Eltahan; Jan Kristl; Ahsan Javed; [2018]
    Keywords : ;

    Abstract : This study develops the knowledge and understanding of Circular Business Model (CBM) from the consumers´ perspective in Sweden. It is of great importance, for the Swedish companies that are planning to establish collaborative consumption or move towards other CBMs, to understand how and what are the consumers´ attitudes, behaviour, and the level of purchase intention towards circular business models. READ MORE

  4. 4. Turning wine into gold: How premium winemakers overcome the quality-price paradox

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Martin Sermann; [2018]
    Keywords : Price formation; Reputation management; Formation of consumer preferences; Social distinction; Wine;

    Abstract : Some wine drinkers spend a small fortune on a single bottle of wine. What appears to be justified by the product quality is called into question by academic research ascertaining that price and wine quality appear to be of rather loose connection. READ MORE

  5. 5. Introducing purchasable technical service packages in a productoriented organization - A Go-To-Market Study -

    University essay from Chalmers tekniska högskola/Institutionen för arkitektur och samhällsbyggnadsteknik

    Author : Christian Oskarsson; Sven Kurzbach; [2018]
    Keywords : Servitization; Marketing Strategy; Pricing; Go-to-Market Plan; Freemium;

    Abstract : This study examines the development of a go-to-market plan for service offerings in aproduct centric company. Servitization is a phenomenon where many firms see greatpotential to strengthen their market position and simultaneously create additionalvalue to increase revenue. READ MORE