Essays about: "Pricing Strategy"

Showing result 1 - 5 of 148 essays containing the words Pricing Strategy.

  1. 1. Active fund management or passive index cruising?

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Joel Johansson; Gustav Osbeck; [2020-08-07]
    Keywords : ;

    Abstract : How should an investor pick funds to invest in? What is the best strategy, picking active or passive funds? It’s hard to navigate the fund landscape when there is ambiguous evidence and advice coming from different directions. Do fund managers outperform the market and passive funds? Do they bring something extra of value to the table in regards to their high management fees? The question seems almost age-old at this point, from dart throwing monkeys outperforming high profile fund managers to famous investors proclaiming that active fund management is dead, it’s hard to know what is really true about active versus passive fund management. READ MORE

  2. 2. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE

  3. 3. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  4. 4. Complementing the multi-level perspective with the coevolutionary framework to conceptualise barriers to sustainable transitions in agro-food industries

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Benjamin Mole; [2020]
    Keywords : Sustainable transitions; Multi-level perspective; Coevolutionary framework; Business and Economics;

    Abstract : Sustainable transitions are essential to ensure climate and land systems do not go beyond their tipping points; however, these transitions are complex, and barriers to their success are difficult to conceptualise. The Multi-Level Perspective (MLP) is the dominant framework for conceptualising how industries transition to using green innovations. READ MORE

  5. 5. Important criteria when choosing a conversational AI platform for enterprises

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS); KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Adam Lilja; Max Kihlborg; [2020]
    Keywords : Conversational Artificial Intelligence Conversational AI ; Chatbot; User Interface; User Experience; Machine Learning; Natural Language Processing; Artificial Intelligence; Evaluation; AI;

    Abstract : This paper evaluates and analyzes three conversational AI-platforms; Dialogflow (Google), Watson Assistant (IBM) and Teneo (Artificial Solutions) on how they perform based on a set of criteria; pricing model, ease-of-use, efficiency, experience working in the software and what results to expect from each platform. The main focus was to investigate the platforms in order to acquire an understanding of which platform would best be suited for enterprises. READ MORE