Essays about: "Primary colors"

Showing result 1 - 5 of 17 essays containing the words Primary colors.

  1. 1. The Use Of Colors In Social Media Advertisements : An exploratory study about consumers’ mental response

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Rebecca Nilsson; Lina Krondahl; [2023]
    Keywords : Color; Marketing communication; Mental response; Cognition; Emotion; Perception; Red; Blue; Yellow; Instagram; Social media advertisement;

    Abstract : The purpose of this study is to explore how the use of primary colors in social media advertisements influences consumers’ mental response, which was done by analyzing how consumers responded to the primary colors through cognition, emotion and perception in social media advertising posts. The theoretical framework was built on the concepts of primary colors (e. READ MORE

  3. 2. Assessing Visual Attention Methods in Video Games : A Comparative Study of Effectiveness and Colorblind Accessibility

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Joaquin Lindkvist; [2023]
    Keywords : Visual attention; eye-tracker; time to first fixation; total fixation duration; area of interest;

    Abstract : Background. Visual attention in video games is a relatively underdeveloped field, especially so when it comes to colorblind accessibility. According to recent research, there is an increased social demand for options to alleviate problems colorblind individuals experience in video games. READ MORE

  4. 3. Flexible Resource Allocation in Visual Working Memory: Insights from Pupillary Responses and Behavioral Precision

    University essay from Stockholms universitet/Psykologiska institutionen

    Author : Thomas Wahlund; [2023]
    Keywords : ;

    Abstract : An ongoing debate exists on how visual working memory (VWM) utilizes its limited resources. This study examined how VWM resource allocation affects memory precision and pupil size. READ MORE

  5. 4. Xocchiali AR glasses - Design, implementation and usability testing of simple AR glasses

    University essay from Lunds universitet/Institutionen för designvetenskaper

    Author : Aleksy Królczyk; Adam Korytowski; [2023]
    Keywords : glasses; wearables; design; usability; testing; virtual reality; augmented reality; VR; AR; Technology and Engineering;

    Abstract : This thesis focuses on designing and prototyping a companion application for Xocchiali's AR glasses which are to be stylish, unobtrusive and cheap smart glasses designed to be used on a daily basis. The main goal was to create a user-friendly application that helps configure the glasses for everyday use. READ MORE

  6. 5. TOTEN. A lighting installation, an ode to rain

    University essay from KTH/Ljusdesign

    Author : Monica Marin; [2022]
    Keywords : rainwater; optical illusion; refraction; communication; colors;

    Abstract : In a society where people are always making plans and running in-between places, uncontrollable scenarios, such as rain, can be read as mere obstacles to the much acclaimed ‘routine’. With a strong appreciation for unexpected events, I instead want to propose a solution to make people approach rain in a more curious way, building for it a celebrative setting. READ MORE