Essays about: "Priscilla Ramdharie"

Found 1 essay containing the words Priscilla Ramdharie.

  1. 1. A family business brand image: Associations affecting consumers’ buying behavior : A study on family business Dafgård, frozen foods

    University essay from IHH, Marketing and Logistics

    Author : Priscilla Ramdharie; Derk Brinxma; [2012]
    Keywords : family business; brand image; associations; low-involvement; product knowledge; purchase intension; buying behavior;

    Abstract : Family business research is a rapidly growing topic of interest. Nevertheless there has been little research explicitly dedicated to the connection between consumers’ and family businesses. This paper gives insight about the influence of the family business brand image and consumers’ purchase intentions. READ MORE