Essays about: "Private Labels"
Showing result 1 - 5 of 34 essays containing the words Private Labels.
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1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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2. RNN-based Graph Neural Network for Credit Load Application leveraging Rejected Customer Cases
University essay from Högskolan i Halmstad/Akademin för informationsteknologiAbstract : Machine learning plays a vital role in preventing financial losses within the banking industry, and still, a lot of state of the art and industry-standard approaches within the field neglect rejected customer information and the potential information that they hold to detect similar risk behavior.This thesis explores the possibility of including this information during training and utilizing transactional history through an LSTM to improve the detection of defaults. READ MORE
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3. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE
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4. How to use eco-labels to procure sustainable furniture?
University essay from Lunds universitet/Institutionen för handelsrättAbstract : The research question of this thesis is how eco-labels can be used to procure sustainable furniture and to address what the limitations to the use of eco-labels are when contracting authorities procure furniture with environmental or sustainable objectives. There are three levels of limitations on the use of eco-labels in the Public Procurement Directive: the basic principles of public procurement, the conditions for the use of labels in Article 43, and the scope for the use of label requirements with environmental or social characteristics in the three criteria which allow to require labels. READ MORE
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5. Network Graph AnalysisCategorizing Private Individuals and Private Firms in a Bank
University essay from Uppsala universitet/Institutionen för informationsteknologiAbstract : This study deals with classifying private individuals and private firmsthrough transaction data of a financial institution. Private firm(Enskild Firma) in Sweden is difficult to distinguish from privateindividual through transactions as it is owned by a sole trader who hasa small business. READ MORE
