Essays about: "Private label brands"
Showing result 1 - 5 of 16 essays containing the words Private label brands.
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1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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2. The competition within the walls : a qualitative study about how customers reason regarding their brand choice
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : As private labels have developed and increased in recent years, customers’ options have grown. The purpose of this qualitative study is to explore how customers reason when they choose a brand in a Swedish sportswear store, which offers both private labels and national brands. READ MORE
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3. Premium Private Label Market Growthon the expense of National Brands : A study on the Swedish premium private label market shares and its characteristics.
University essay from Högskolan i Jönköping/IHH, NationalekonomiAbstract : The market share of premium private label goods within the fast-moving consumer goods sector is growing globally. In Sweden, these market shares are relatively small, but new products are continuously introduced in different food categories. READ MORE
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4. Impact of private labels' in-store placement on consumers' quality perception and purchase intention : An empirical study investigating Apoteket AB
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Titel Impact of private labels' in-store placement on consumers' quality perception and purchase intention – An empirical study investigating Apoteket AB Date 2016-06-03 Level Master Thesis in Business Administration, 15 ECTS Institution School of Business, Society and Engineering – Mälardalen University Authors Sofia Helleday Claudia Kögler 26th May 1993 12th September 1991 Supervisor Konstantin Lampou Keywords Private labels, in-store placement, quality perception, purchase intention Research questions How do specific in-store placements of a private label product affect consumers' quality perception? How do specific in-store placements of a private label product affect consumers' purchase intention? Purpose The purpose of this study is to investigate a potential impact of private labels' in-store placement on consumers' quality perception and purchase intention with a view to the Swedish pharmacy market – namely, Apoteket AB, which is regarded as the research's case example. Method Systematic observations were carried out in two Apoteket AB stores first, which facilitated the structure of the customer survey. READ MORE
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5. Consumers’ Perception and Loyalty to Private Labels : A Comparison of the German and Greek Market
University essay fromAbstract : In a time during which the consumer has the choice of many similar products (Burnett, 2007), retailers seek business growth and competiveness, for example through the introduction of their own private label (Pepe, 2008). Thus the interest and relevance of private labels has increased in recent years (Nielsen, 2014; Gázquez-Abad et al., 2014). READ MORE
