Essays about: "Pro-social products"
Found 2 essays containing the words Pro-social products.
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1. Socially Responsible Investments? : -An empirical study on why investors do not invest in SRI
University essay from Umeå universitet/FöretagsekonomiAbstract : In today’s society sustainability has become a highly discussed topic due to the increase in global average temperatures and changing ecosystems. Despite differentiating views regarding the origins of these changes, a proportion of the society have begun to adjust themselves into having more green profiles. READ MORE
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2. Pro-Social Consumption Behavior - Consumer Approaches to Organic and Cause-Related Products
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The market for pro-social product offerings is growing rapidly. In 2012, several Swedish brands included organic and cause-related products in their assortments and marketed them heavily. Consumers today are increasingly demanding products allowing them to decrease their negative impact or increase their positive impact on nature and society. READ MORE