Essays about: "Producer Brand"

Showing result 1 - 5 of 31 essays containing the words Producer Brand.

1. 1. Private label effect on small producer business development : a multiple-case study from a producer perspective

   University essay from SLU/Dept. of Forest Economics

   Author : Emelie Lundberg; [2023]
   Keywords : Business strategy; food producer; food retail; power and dependency; primary producers Swedish University;

   Abstract : There is an unstable environment surrounding us today with varying interest rates, increased commodity and energy prices. With price increases in many areas at the same time there has been a successively decrease in people’s private budget. With less money to spend, the hunt for low-price products in food retail has increased. READ MORE

3. 2. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Valeur; Mantas Liekis; [2023]
   Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

   Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE

4. 3. Ambiguous environmental advertising : how brand advertising and consumers frame Rügenwalder Mühle’s products

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Klara Pietsch; [2021]
   Keywords : environmental advertising; Rügenwalder Mühle; ambiguous advertising; sustainability framing; product framing; strategic ambiguity;

   Abstract : Along with current societal developments and trends, businesses which are not originally engaged in sustainability may be inclined to reorient themselves towards more environmental practices. It is crucial for corporations to understand how to integrate sustainability into a revenue-driven business, and how to communicate this to their customers. READ MORE

5. 4. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Author : Axel Sievers; [2021]
   Keywords : Digital Platforms; Digital Space; Facebook; Global Inequality Chains; Political Economy; Rentier Capitalism; Social Media; Supply Chain; Value Theory; Social Sciences;

   Abstract : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. READ MORE

6. 5. Reimagining Play Reconstructing Education : Exploring discourse in The LEGO Group as Media Producer: A qualitative discourse analysis, examining constructions of children, LEGO self-representation and ideology, and 21st Century education.

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Caroline Pearsall; Radmila Canic; [2021]
   Keywords : Education - Competent Child - Commodified Child - Learning through Play - 21st Century - Technology - Brick Ideology - The LEGO Group - Iconic Brand;

   Abstract : This paper analyzes how the Lego Group discourse portrays children, education, play, themselves and attempts to reveal corresponding ideologies surrounding the brick. The LEGO Group claim equality, honesty and transparency in their communications, and within their business ecosystem, at their core are their traditional family values, creating an intriguing and multi-layered discourse. READ MORE