Essays about: "Product Category"
Showing result 1 - 5 of 233 essays containing the words Product Category.
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1. THE ROLE OF VALUE CREATION IN SUSTAINABLE PRODUCT SERVICE SYSTEM IMPLEMENTATION: A CASE STUDY ON LYNK & CO’S SUBSCRIPTION MODEL
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This study contributes to the research field of strategic management by increasing the understanding of how value creation motives impact sustainable outcomes of PSS in the automotive industry, through a case study of Lynk & Co’s Product Strategy Team and their subscription model. The study has been conducted with a grounded theory approach, focusing on the exploratory nature of inductive reasoning. READ MORE
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2. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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3. Status Mapping of tank to grave management of Low-GWP refrigerants.
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Refrigeration plays a vital role today in various residential, commercial, and industrial processes, requiring refrigerants to facilitate the cooling or heating processes. Over time, refrigerants have undergone significant changes to meet technological, social, environmental, and economic needs. READ MORE
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4. Exploring Young Adults' Relationship to Forest Visits in Sweden: A Grounded Theory Study with Implications for Policy Planning
University essay from Lunds universitet/Socialmedicin och global hälsaAbstract : Background: Mental illness is a significant public health issue among young adults in Sweden, who are also spending less time in nature despite its proven positive health effects. However, there is limited research on young adults’ relationship with forest visits from a mental health perspective. READ MORE
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5. Firm Dynamics, Productivity and Demand Shocks: A Study of Indian Manufacturing Plants
University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomiAbstract : Firm growth in the Indian manufacturing sector has puzzled economists for many years due to the persistence of many small and unproductive plants. I study the importance of producer-specific demand, along with productivity and prices, for firm dynamics in this setting. READ MORE
