Essays about: "Product Country Image PCI"
Found 2 essays containing the words Product Country Image PCI.
1. The Enchilada effect: Do ethnocentrism,affinity & PCI influence the COO effect onconsumers’ foreign product attribute andtype preferences?University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics
Abstract : Purpose: To identify the relevance ethnocentrism, affinity and product country-image (thethree theory effect affectionately called “the enchilada effect” by the authors) have on theconsumers’ decision-making process as well as their effect on the consumers’ preferences forcertain product attribute importance and types.Problem: In modern society most marketplaces around the world are full of foreign products. READ MORE
2. Made in Sweden : - a study of French consumers' perception of Swedishness in Swedish companies, brands and productsUniversity essay from Växjö universitet/Ekonomihögskolan, EHV
Abstract : Background: This study will be beneficial for Swedish companies that wish to enter the French market and will also benefit companies in France that have something to do with Sweden or that are playing on the Swedish origin. The outcome of this study will give a perspective on Swedishness in Swedish companies, brands and products with French consumers. READ MORE