Essays about: "Product Country Image PCI"

Found 2 essays containing the words Product Country Image PCI.

  1. 1. The Enchilada effect: Do ethnocentrism,affinity & PCI influence the COO effect onconsumers’ foreign product attribute andtype preferences?

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Victor Manuel Reynoso Landeros; Sebastian Lang; [2011]
    Keywords : COO; CETSCALE; consumer behavior; Mexico; conjoint; affinity;

    Abstract : Purpose: To identify the relevance ethnocentrism, affinity and product country-image (thethree theory effect affectionately called “the enchilada effect” by the authors) have on theconsumers’ decision-making process as well as their effect on the consumers’ preferences forcertain product attribute importance and types.Problem: In modern society most marketplaces around the world are full of foreign products. READ MORE

  2. 2. Made in Sweden : - a study of French consumers' perception of Swedishness in Swedish companies, brands and products

    University essay from Växjö universitet/Ekonomihögskolan, EHV

    Author : Annika Persson; [2008]
    Keywords : International Marketing Strategy; Country of Origin Effect COE ; Product Country Image PCI ; Swedishness; Made in Sweden; Country of Origin COO ; Cross-national marketing; Consumer behaviour;

    Abstract : Background: This study will be beneficial for Swedish companies that wish to enter the French market and will also benefit companies in France that have something to do with Sweden or that are playing on the Swedish origin. The outcome of this study will give a perspective on Swedishness in Swedish companies, brands and products with French consumers. READ MORE