Essays about: "Product Innovation"

Showing result 1 - 5 of 748 essays containing the words Product Innovation.

  1. 1. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    University essay from Göteborgs universitet/Graduate School

    Author : Sophie Längvik; Emma Wallander; [2021-07-09]
    Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Abstract : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. READ MORE

  2. 2. FINTECH COMPANIES: INNOVATION, ALGORITHMS AND CUSTOMER CENTRIC PERSPECTIVE - A cross-sectional study on algorithmic trading in the Fintech industry

    University essay from Göteborgs universitet/Graduate School

    Author : Manfredo Recchia; [2021-07-08]
    Keywords : Fintech; Fintech innovation; Fintech business model; Algorithms; Algorithmic trading systems;

    Abstract : In the last years the financial sector has been subject to many changes, in particular since 2008financial crisis many customers started to appreciate new digital financial companies, insteadof traditional ones, that offer innovative solutions for financial services. In fact they are able tooffer more effective, efficient and less expensive services than traditional institutions. READ MORE

  3. 3. Mitigating Uncertainty by Including the Customer in the Fuzzy Front-End of Innovation - A comparative multiple-case study of Polestar and On to identify successful customer collaboration

    University essay from Göteborgs universitet/Graduate School

    Author : Linnéa Fröström; Oscar Söderlund; [2021-07-06]
    Keywords : customer co-creation; uncertainty reduction; fuzzy front-end; open innovation; customer characteristics; incremental and radical innovation;

    Abstract : The fuzzy front-end (FFE) is the first phase of new product development which is associatedwith high levels of uncertainty. Mitigating uncertainty is a key factor to enable successfulinnovation. READ MORE

  4. 4. Consumer in circular economy A mixed method study of consumer attitude towards toy rental subscription service in Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Lan Phuong Nguyen; [2021-07-06]
    Keywords : Product Service System; circular business model; diffusion of innovation; consumer adoption; access-based consumption;

    Abstract : The children’s toy industry is facing much criticism for creating huge environmental footprints due to its plastic-intensive manufacturing process and linear consumption paradigm. While use-oriented product service systems (PSS) such as product renting and leasing models have been gradually applied and gaining attention in other industries, there is still scarcity of successful PSS implementation in the toy industry. READ MORE

  5. 5. The Integration of Two Innovation Driven Methods Based on the Start-up Processes of Successful Software Companies : Lean Start-up and Design Thinking in Software

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Elsa Sidemo; Ebba Lundberg; [2021]
    Keywords : Start-up; Software; Innovation; Lean start-up; Design thinking;

    Abstract : Background: There is a great interest in researching prescriptive methods as entrepreneurs demand guidance for start-up processes. A learn-by-doing methodology called lean start-up methodology has influenced tech entrepreneurs. READ MORE