Essays about: "Product Launch Case Study"

Showing result 1 - 5 of 32 essays containing the words Product Launch Case Study.

  1. 1. The influence of institutional factors on the effectiveness of global product launch

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Keywords : global product launch; institutional factors; panel regression analysis;

    Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

  3. 2. The Road Towards Service-Integrated Offerings for Product-Centred Manufacturing Firms : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Kajsa Ivarsson; Eric Seing; [2023]
    Keywords : ;

    Abstract : In recent years there has been an increase in servitisation amongst manufacturing firms. Change could be inevitable to stay competitive in this fierce innovative environment and is therefore an ongoing topic that needs to be addressed. READ MORE

  4. 3. A study on Consumer Buying Behavior of Baby Care Products in Sweden

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sanad Yasar; [2022]
    Keywords : Consumer Behaviour; Purchase Decision; Covid-19; Baby Care Products; Sweden;

    Abstract : AbstractBackground:  Knowing consumers' perceptions and behaviour concerning baby care products is an important topic. One of the main reasons for choosing the baby care products industry is my professional interest and work experience in this field. READ MORE

  5. 4. How explosive should the launch of the new Samsung Galaxy Note8 be?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tuva Brännström; Lara Kristina Siebert; [2020]
    Keywords : brand management; crisis management; reputation; corporate brands; case study; Samsung; Business and Economics;

    Abstract : In August 2016, Samsung launched the Galaxy Note7, but the initial excitement of both the company and the market dropped painfully after only a few days when reports covered phones that were bursting into flames. With an increasing number of incidents and massive media coverage, Samsung had to quickly step up its actions from a reluctant withdraw to a global recall within only one month. READ MORE

  6. 5. "This is my favorite beauty product… Do you like it too?” : A quantitative study on the user's interaction on beauty brands' Instagram account and how the presence of an influencer effect it.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Fanny Evensson; Erika Jansson; [2020]
    Keywords : Influencer; interaction; parasocial interaction and beauty market.; Influencer; interaktion; parasocial interaktion och skönhetsbranschen.;

    Abstract : Looking at earlier studies and previous research in influencer marketing and parasocial relations between influencers and their followers, many of them are studying influencers in other countries such as Singapore and not in Sweden. This is a research gap we want to fill, which is why this study is focusing on Swedish influencers. READ MORE