Essays about: "Product Launch"

Showing result 1 - 5 of 87 essays containing the words Product Launch.

  1. 1. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  2. 2. Optimising a launch : Important factors affecting a new pharmaceutical launch in Sweden

    University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik

    Author : Sabina Smedsrud; Simon Ekdahl; Emil Näslund; [2019]
    Keywords : ;

    Abstract : This master thesis explores the launch process of new pharmaceuticals in Sweden. The path of a pharmaceutical from idea to innovation is a long and arduous process with only few new products actually reaching the patients in the end. READ MORE

  3. 3. The role of innovation resistance in the design of service innovations : A study on shared mobility services

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Melanie Bieg; Mathilde Helgesson; [2019]
    Keywords : Innovation Resistance; Innovation Failure; Design Management; Service Design; Consumer Barriers; Shared Mobility;

    Abstract : According to innovation literature, between 50% and 90% of innovations fail. An explanation for failing innovations is offered by scholars in the field of innovation resistance, who argue that it is more relevant to pay attention to the reasons why consumers reject an innovation, rather than learning about their motivations to adopt a new product or service. READ MORE

  4. 4. Test method for high acceleration : A concept study of methods for testing electrical and mechanical components under high loads

    University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Author : Jonathan Fenelius; [2019]
    Keywords : High acceleration testing; Fuze; Product development; Högaccelerationstestning; tändrör; produktutveckling;

    Abstract : This thesis objective is to present a suitable high acceleration test method for SAAB Dynamics. SAAB is in need for an easy to use and cheaper way to test components such as the fuze and electrical components embedded in the fuze system. SAAB Dynamics develops ground combat weapon systems for the global market as well as civilian products. READ MORE

  5. 5. Development of an Indoor Cultivation Product for Restaurant Environments : Developing a Product Specification and Creating a Product Concept using User-Centered Design

    University essay from Linköpings universitet/Maskinkonstruktion; Linköpings universitet/Maskinkonstruktion

    Author : Sofia Holmqvist; Moa Svensson; [2019]
    Keywords : User-centered design; User study; User needs; Requirements engineering; Product specification; Concept development;

    Abstract : In today’s society there is a growing awareness of where food is produced and there is a trend to use locally grown produce in restaurants. One way for restaurants to differentiate themselves is to grow the produce inside the restaurant. READ MORE