Essays about: "Product Launch"

Showing result 16 - 20 of 104 essays containing the words Product Launch.

  1. 16. Challenge test assessing growth potential of Listeria monocytogenes in Eldost

    University essay from SLU/Department of Molecular Sciences

    Author : Louise Helsing; [2020]
    Keywords : Eldost; Listeria monocytogenes; halloumi; challenge test; microbiological hazards;

    Abstract : The demand for Cypriot Halloumi on the Swedish market has increased. However, more consumers request a similar product with origin from Sweden. This is the reason behind the launch of the Swedish Eldost, a cheese similar to Halloumi but produced in Sweden, from Swedish milk and in an artisanal manner. READ MORE

  3. 17. Which Door Leads to Product Success in the Hotel Market? An Investigation of the Product Launch and Market Segmentation of a New Product Development

    University essay from Lunds universitet/Produktionsekonomi

    Author : Fredrika Andreasson; [2020]
    Keywords : Product launch; User insight; Customer value; Decision-making process; Market segmentation; Technology and Engineering;

    Abstract : .... READ MORE

  4. 18. "This is my favorite beauty product… Do you like it too?” : A quantitative study on the user's interaction on beauty brands' Instagram account and how the presence of an influencer effect it.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Fanny Evensson; Erika Jansson; [2020]
    Keywords : Influencer; interaction; parasocial interaction and beauty market.; Influencer; interaktion; parasocial interaktion och skönhetsbranschen.;

    Abstract : Looking at earlier studies and previous research in influencer marketing and parasocial relations between influencers and their followers, many of them are studying influencers in other countries such as Singapore and not in Sweden. This is a research gap we want to fill, which is why this study is focusing on Swedish influencers. READ MORE

  5. 19. The process of product development in small agricultural firms : a multiple case study of Swedish lamb producers

    University essay from SLU/Dept. of Economics

    Author : Hugo Hultin; Simon Johansson; [2020]
    Keywords : agricultural sector; farmers; gotland; new food product development; new product development; NPD process; Sheep farmers; small firms;

    Abstract : This study provides a better understanding of small-scale farmers New Product Development (NPD) processes, what activities farmers undertake within and how they work with NPD processes. NPD plays a crucial role in creating and maintaining competitiveness in many industries and its importance has grown over the years due to changing market conditions, also in the agricultural sector. READ MORE

  6. 20. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE