Essays about: "Product Placements"

Showing result 1 - 5 of 18 essays containing the words Product Placements.

1. 1. Steel-to-concrete connections in narrow concrete corners

   University essay from Lunds universitet/Avdelningen för Konstruktionsteknik

   Author : Daniel Carlson Bjernald; Emil Lönn; [2022]
   Keywords : Concrete; steel bolts; concrete failure modes; Abaqus; numerical calculations; concrete cone failure; concrete damaged plasticity; Technology and Engineering;

   Abstract : A commonly occurring problem when designing steel-to-concrete connections in corners with space deficits is the necessity for irregularly placed bolts with regards to design codes. The complexity of the calculations for the irregular placements of bolts generates the need to use simplified models during the design. READ MORE

3. 2. The Impact of Language Barriers on Product Placement : A Qualitative Study Investigating Swedish Consumers’ Brand Recall and Brand Attitude Using Netflix Original Series

   University essay from Jönköping University

   Author : Jennifer Hertzberg; Louise Rask; [2021]
   Keywords : Product Placement; Brand Recall; Brand Attitude; Language Barriers;

   Abstract : Product placement has long been a popular advertising tool that is still heavily used in today’s market. Therefore, this thesis adds a new construct to the field of product placement, namely language barriers, to see if that can have an impact on consumers’ ability to perceive product placement, in terms of brand recall. READ MORE

4. 3. Design of a Disconnect Clutch and Actuator for a 48V P4 Electric Drive Transmission

   University essay from Lunds universitet/Innovation

   Author : Oscar Blomqvist; Matthis Schneider; [2020]
   Keywords : Driveline disconnect; hybrid technology; P4-architecture; electric rear axle; product development.; Technology and Engineering;

   Abstract : The vehicle industry is making great strides in electric and hybrid technologies, representing a significant step towards reducing emissions from personal vehicles. In order to make the transition to new hybrid technologies as convincing as possible, well-functioning and smooth transitions between traditional combustion engines and electric motors are required. READ MORE

5. 4. Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements : Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Wenkai Han; [2019]
   Keywords : ;

   Abstract : With the rapid growth of mobile games, more and more people are involved ingaming. As a result, a growing number of advertisers seek to promote their brands and products in mobile games. READ MORE

6. 5. Product placement : A study of audience perception on brand recognition and congruence

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Ida Hansson; Lovisa Mattsson; [2017]
   Keywords : product placement; congruence; brand recognition; audience acceptance; top-grossing Hollywood movies; produktplacering; varumärkesigenkänning; överensstämmelse; tittarnas accepterande; bästsäljande Hollywoodfilmer;

   Abstract : Traditional advertising has decreased while product placement in, for example, movies has increased. This has led to a problem, which is that viewers can perceive product placement as something negative. READ MORE