Essays about: "Product Purchase Intention"
Showing result 1 - 5 of 121 essays containing the words Product Purchase Intention.
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1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE
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2. Role of CSR and Brand Image : A qualitative study on IKEA
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. READ MORE
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3. Enhancing mobile advertising through 3D and AR
University essay from Uppsala universitet/Industriell teknikAbstract : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. READ MORE
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4. The Influence of Blockchain Technology on Swedish Consumers’ Purchase Intention of Eco-Friendly Clothing Products : A Cross-Sectional Study
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Consumers are increasingly becoming more sustainable and strive towards making sustainable actions and purchases. As a response, companies attempt to follow this trend by offering sustainable and eco-friendly products and services, however, this has increased the tendency of greenwashing techniques. READ MORE
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5. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. READ MORE