Essays about: "Product country match"

Showing result 1 - 5 of 7 essays containing the words Product country match.

  1. 1. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Svensson; Amanda Karlsson; [2021]
    Keywords : Country of origin; Country of origin effect; Country image; COO dimensions; Consumer perceptions; COO-strategies; Promotion; Sweden; Swedishness; Brand; Stereotypes; Consumer affinity; Product category; Internationalization;

    Abstract : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. READ MORE

  3. 2. Understanding current and future requirements on logistics service offerings in the Danish construction industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Erik Dufberg; Anton Forsström; [2019]
    Keywords : Logistics service offerings; logistics service dimensions; Danish construction industry; customer requirements.; Technology and Engineering;

    Abstract : Purpose - The purpose of this research is to create a better understanding of what the current and future customer requirements are on logistics service offerings in the Danish construction industry and how the studied case company can better match these. Methodology - The research was conducted as a case study. READ MORE

  4. 3. How to design a distribution flow to the Indian market - Based on market potential, import regulations, and trade barriers

    University essay from Lunds universitet/Teknisk logistik

    Author : Linn Sjövie Hasserius; Jessica Arvidsson; [2014]
    Keywords : Corporate strategy; macro environment; sales and market potential; trade regulation; distribution flow; import and export; India; Företagsstrategi; makromiljö; försäljnings- och marknadspotential; handelsregler och utformning av distributionsflöde; försörjningskedja; import och export; Indien; Technology and Engineering;

    Abstract : BACKGROUND AND PURPOSE A global company aiming at a high market position in the future, which Axis Communications AB is, is forced to address the emerging markets. Axis has previously focused on Brazil, Russia, and China and now it is time to address the fourth BRIC country; India, since it is considered to have one of the world's greatest market potential. READ MORE

  5. 4. “The impacts of country-of-origin and ethnocentrism on consumers’ product evaluations”

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Lena Brenner; [2013-09-20]
    Keywords : advertising communication strategies; country image; country-of-origin; consumer ethnocentrism; quality perception; price evaluation; product category; product country match; purchase intention;

    Abstract : The purpose of this study is to develop communication strategies based on country-of-origin effects evoking different consumer perceptions. To what extent consumer ethnocentrism influences the evaluation of goods produced in one’s home country, contrary to internationally manufactured products, illustrates another main purpose of this thesis. READ MORE

  6. 5. Simple, Minimalistic & Unique -How to Market Swedish Fashion Abroad

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Tobias Sernhede; Randa Omran; [2013-02-20]
    Keywords : Swedish fashion; International Marketing; Country Image; Nation Brand; COO; Product country match;

    Abstract : .... READ MORE