Essays about: "Product launch"

Showing result 1 - 5 of 104 essays containing the words Product launch.

  1. 1. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

  3. 2. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Zoltán János Tóth; [2023]
    Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

  4. 3. The influence of institutional factors on the effectiveness of global product launch

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Keywords : global product launch; institutional factors; panel regression analysis;

    Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

  5. 4. The Road Towards Service-Integrated Offerings for Product-Centred Manufacturing Firms : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Kajsa Ivarsson; Eric Seing; [2023]
    Keywords : ;

    Abstract : In recent years there has been an increase in servitisation amongst manufacturing firms. Change could be inevitable to stay competitive in this fierce innovative environment and is therefore an ongoing topic that needs to be addressed. READ MORE

  6. 5. Digitalizing Football Referee Note-Taking

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Anja Tjärnhage; [2023]
    Keywords : Football referees; Event reporting; Usability; Interaction design; User experience; Fotbollsdomare; Händelserapportering; Användbarhet; Interaktionsdesign; Användarupplevelse;

    Abstract : Football is the world’s biggest sport, and every match requires a referee who is responsible for interpreting and enforcing the Laws of the Game. In Sweden, an area for improvement for referees is the user experience of the administration tool used to collect data about matches. READ MORE